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Stages one and two of the marketing process set the site and position it. Stage 3 actively promotes the website. Stage 3 is the responsive side of the site and we look to achieve the targets set out in stage 1. Consequently the marketing process moves onto 5 principle sources of activity and work. This needs to be done monthly and ideally is best done over the period of a year, but continued marketing of the stage 3 process is advisable to maintain high positioning and improve the ongoing site marketing. Results will vary from month to month, but the whole purpose of a continued campaign is to create an exponential growth that is sustainable and will yield results over longer time with more robustness and security over fixed positioning. In essence the longer we work the campaign the more stable and assured the results. The 5 areas that the campaign traditionally focuses on are:
All of these areas have determinant linking results, which will enable better search engine placement and higher positioning.
The number and cost of these campaign are determined during the strategy review and costs will vary according to plans or by budget.
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