Optimisation

Once the strategic review has been undertaken on your site the next stage is optimisation.

That is to convert what we have learnt about your market profile and intended goals and begin altering the site best reflect the sites intentions.

This will mean:

  • Adaption of meta information
  • Reconstruction of site title
  • Site maps and crawl tests
  • On page analysis
  • Content revision - this is made by taking your existing content and suggesting changes. At no time do we undertake to alter your site without your permission or knowledge.
  • Keyword linking and tests
One important consideratio we make regarding optimisation is that we are not changing the site or your business to get mre trade and achieve higher positions, the purpose of optimisation is to make the site more responsive and more relevant to what you do or sell.
Once we have identified the objective of the site the optimisation is merely there to reinforce the marketing objectives and ensure that the search engines themselves can fully understand what you do and place you accordingly in terms of relevance.
It is far more important to have the right customers coming into your site than thousands of the wrong customers.

 
 

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